It is my pleasure to report on the activities and accomplishments of the Western Canada Turfgrass Association through the 2016 operating year. Thank-you in advance for those attending our conference in Penticton, and to our distributors who recognize the value in committing to this venue. Supporting the advance of our purpose; your participation has proven once again to drive this association’s success.
This winter will be a unique conference season for the turfgrass industry. With multiple associations producing their own events from November through February, delegates and exhibitors must choose carefully where to spend their education and marketing dollars. We’ve fielded many questions as to why the two (most recently three) events will occur this year, so let me briefly summarize the history and impact.
Read more: Message from the President - A Unique Conference Season
In my last report, I offered some insights into the function of associations, the progression of services and the need for association growth and diversification. In this report, I’ll share a quick ‘behind the scenes’ look at your membership dollars at work.
In this report, I am very pleased to share news that our association has taken great strides in advancing our presence in the turfgrass industry and has begun what may add an encompassing vision and direction to our association. We continue to be proactive, strategically planning our future as an association in an ever-evolving industry.
In my first letter to the membership as President, I’d like to thank you all for attending our AGM and making Whistler an exceptionally strong and profitable event for the association. Maximizing member, non-member and supplier participation in the conference is a key component to the WCTA’s day-to-day operating formula and we appreciate the great support!